Most significantly, in transactional arts incentives become aesthetic material and artists create or facilitate all sorts of deal-making. Probably all leadership relies on some sort of creativity; through transactional works one may discover, that artistic creativity and strategic or business creativity may have more in common, than one may normally think.
We consider transactional arts as a platform to experimentally explore current issues of our societies and new forms of social contracts. Highlighting the potential of such creative deal-making might be the contribution of transactional art works to various domains of society.
The concept of Transactional Arts was first introduced by Daniela Alina Plewe in 2008 and elaborated in her PhD thesis at the Sorbonne Paris. A short paper on the main ideas was finalist at the International Villem Flusser Theory Award at the Transmediale 2010, Berlin. On this website you will find information about this form of art. The picture on the upper left of this site shows the NY Stock Exchange in the 1920ties.
A symposium and online exhibition on transactional arts took place at the Marina Bay Sands Art & Science Museum in May 2013. This event was part of the Digital Arts Week Singapore. http://www.digitalartweeks.ethz.ch/web/
A list of the "Characteristics of Transactional Arts" and texts to download with detailed discussions of the art works can be found under the link Summary. Under Gallery you find a list of selected artists and works by Daniela Alina Plewe.